My story
My career started with a small tech blog. Later I had the opportunity to work on editorial projects — online magazines and newspapers — and to collaborate with research groups at the University of Barcelona on gender and cultural studies. All exciting work, but always with a common denominator: poorly optimized websites that didn’t reach the audience they deserved.
That made me realize something: having quality content or products is useless if people can’t find them or if the site doesn’t work well. I began to specialize in creating and maintaining well-optimized websites that truly reach people.
The turning point came when I saw many businesses in my neighborhood facing the same problems: slow, outdated, or even hacked sites that didn’t help them reach their customers. I realized my experience optimizing websites could be far more useful here — for people who genuinely need technology to work without complications.
Since then, I’ve focused on working with local businesses that want websites which truly help them grow, without technical stress.
